Bally Sports brand refresh

Bally Sports was faced with a unique business challenge - they essentially had a monopoly on airing regional sports, so unavoidable to certain consumers - but at the same time were the target of a fair amount of hate (thanks to a glitchy app experience paired with blackouts and dropped feeds). To combat this sentiment, we developed a platform to build credibility by showing that we’re fans too.

Bally sports + NHL

To spare your TV in the face of playoff hockey rage - introducing the Bally Sports TV Screen Saver (definitely not just a repurposed pool arm floatie). Screen savers were distributed to influencers, at games, in arena giveaways and the effort was supported by a PSA video and digital campaign.

You may crack under the pressure, but at least your screen won’t.

Bally Sports + MLB

Major League Baseball had just imposed its biggest rule change in decades, dramatically speeding up the pace of play – and shortening the length of games. Who has time for tall beers during shorter games? In partnership with local breweries in 5 markets across the US, we created and distributed co-branded short cans, generating a high volume of positive consumer sentiment and engagement.