HÄagen-Dazs + Concerto Timer App

The idea for the Concerto timer app was born out of an industry and consumer insight.

Premium ice cream needs about two minutes to temper to the perfect temperature for consumption once it comes out of the freezer. And those minutes can feel like an eternity. So to help pass the time, we wanted to give consumers a tool that was as generous as it was elevated. Enter the Häagen-Dazs Concerto Timer - created in partnership with Jam 3 using Kinect technology, we turned real violin and cello performance footage into an AR app experience triggered by the logo on a pint of ice cream.