Hulu + Dame D.o.l.l.a.

Hulu takes on cable

When it came time for our second year of partnering with Damian Lillard, we knew his side music career was the way in. So in order to take on cable, we created the Dame diss track “Hulu Doesn’t Just Have Live Sports.” Part ad campaign for all of Hulu’s offerings and part actual banger, the track became the story line for our TV spots and social content. To ensure full authenticity, we created a music video and released the full length song on Spotify, which currently sits in his top 5.